Special Section Content

By telling stories that speak to audience interest, our Special Section click-through rate averages 140% higher than the average Facebook CTR.

Each of our targeted sections focuses on key topics that engage and target a specific high-volume audience based on their interests. The print versions publish in The Dallas Morning News and the digital content hubs live on dallasnews.com

Each special section features original story content, photos and anything that would tell a compelling story. Once on the digital hub, our average click-through rate on the articles is 25% or higher. The article CTR will reach 40%+ depending on the section.

 For the 90th anniversary of the Linz Award, we created a 12-page special section to educate a new audience and celebrate with our aware audience.

 The Linz Award is one of the most prestigious civic honors presented annually to individuals whose community and humanitarian efforts have created the greatest benefit to Dallas. The section included interviews with 2019 recipient Bobby Lyle as well as previous female honorees and young leaders across D-FW.

Digital hubs for other special sections at dallasnews.com:

2019 Linz Award 2019 Guide To Charter Schools

2019 North Texas Giving Guide 2019 Guide To Private Schools

2019 DFW Auto Show  2019 Charities Annual Report

2018 Guide To Private Schools Auto Market Weekly