A creative director experienced in creating and implementing high-profile integrated marketing campaigns. Thrives in a fast-paced, team-oriented environment where high-impact work and innovative thinking are valued.
A brand storyteller with a passion for copywriting, an expert at shaping complex communications into simple messaging, and a respected thought leader with strong team-building and training skills.
A brainstorm beast with a background that includes digital, social, broadcast, print, collateral, presentations, promotions, and various media platforms.
BRANDS
Jack Black, Dairy Queen, The Dallas Morning News, Frito-Lay, Lincoln Properties, Mercanti Fiorentini, On The Border, Pier 1, PepsiCo, and Universal Studios
EXPERIENCE
Augustine Agency. Creative Director 2020-current
Clients include Avocados from Mexico, Napa Tourism, Discover Torrance, Mission Foods, and North Lake Tahoe Marketing Cooperative
Eighty Three Creative . Marketing Communications Director 2019-2020
Created go-to-market strategies, crafted brand stories, and executed full-spectrum creative for clients
Developed knockout concepts and copy for paid/organic social, programmatic, direct, and various media platforms
Led copy department and insured strategic, timely, and well-vetted execution of projects
Mentored design team to maximize the effectiveness of strategic messaging through design
Clients: Jack Black skincare, Mercanti Fiorentini footwear, Fruit of the Earth, Lincoln Properties, Nextlink Internet, and more
The Dallas Morning News / A.H. Belo . Creative Director/Writer 2011-2019
Led the internal design and content team of A.H. Belo, its brands, and its top tier clients
Guided content as editor of digital and print special sections
Created copy as copywriter for cross-functional advertising (Digital, social, print, native, social, brand identity, out-of-home, proposals, schwag, and more)
Worked hand-in-hand with internal departments ranging from multiple sales teams and marketing departments to C-suite and editorial
Managed quality control of partner studio (Des Moines) and a team of offsite subcontractors in addition to the core Dallas team
Shaped strategy, presented concepts, and oversaw execution for all internal and external clients
Clients: The Dallas Morning News, FWD>DFW, SportsDay, DMN Charities, Home Zone, KD College, Nebraska Furniture Mart, TCU, The Dallas Mavericks, Toyota, United Way, and many more
The Marketing Arm Dallas . VP Creative 2007-2011
Clients: Lay’s, Cheetos, Tostitos, and SunChips
The Loomis Agency Dallas . Creative Director 1995-2007
Clients: Dairy Queen, Dr Pepper, Furr’s Family Dining, Miller Brewing Company, Palm Beach Tan, Pier 1 Imports, Pier 1 Kids, Pro-Cuts, Stanley Steemer, and Universal Studios
Tracy Locke Dallas and Los Angeles . Creative 1992-1995
Clients: All Sport, Lipton Original, Ocean Spray, and Pepsi
SOME HIGHLIGHTS
- Created and executed Frito-Lay’s largest and most successful in-store marketing program to date — Lay’s Local
- Concepted two published children’s books for Disney
- Gave the #1 men’s skincare line a facelift of +42.7% (social followers YOY) and an Italian footwear company a healthy kick with +114% CTR (social YOY) and +26.56 in new social followers (YOY)
- Told Steve Yzerman how to play hockey for All-Sport, showed Troy Aikman how to be a cowboy for Ford, and asked Sports Illustrated model Justine Bentley to look less sexy for Miller Lite
- Delivered results to Pier1 with the “It’s Your Thing” television and print campaign which resulted in customer conversion climbing 22%
- Launched successful rebranding campaign for Pro-Cuts. Customer counts jumped 7% the first month and were up 30% in the first four months.
- Concepted and produced a song for Barney (yes, the purple dinosaur/not the luxury retailer)
- Honored with awards from PRINT, ADDYs, TELLYs, DSVC, HAD, INMA, and TOPS nominations and wins for Dallas Ad League Eagle Awards - Creative Director of the Year
EDUCATION
Portfolio Center Advertising + Auburn University B.S. In Marketing